Bantam 2 door V8 power from the 1900’s sign. 12×18

Description

the BANTAM keeps ahead Gasoline, oil tires and Repairs for a year now Included in the purchase price. NO “UPKEEP” NO “OUTGO”, the BANTAM keeps ahead Gasoline, oil tires and Repairs for a year now Included in the purchase price. NO “UPKEEP” NO “OUTGO”.

The image on this sign is from a Trade catalog for American Austin’s (referred to as Austin Bantam in this case) “Free Motoring” maintenance plan, in which one year’s worth of gasoline, oil, tires, and repairs are included in the car’s purchase price. Unfortunately, even during the Great Depression, this innovative marketing idea was not successful.